Loewe x Studio Ghibli

An impactful one-off event and outdoor customer activation for the launch of a capsule collection of clothing and accessories based on ‘Howl’s Moving Castle’ – a collaboration between the Spanish luxury fashion brand Loewe and the Japanese animation house Studio Ghibli. An ethereal installation of illuminated paper clouds flanks the façade of Selfridges, with large-scale set-design elements featuring familiar characters from the film lining the walkway.

Client: Loewe

Location: Selfridges, London

Type: Temporary Installation

Role: Exhibition/Installation Designer

Services: RIBA Stages 2 to 6 (Concept Design, Design Development, Technical Design, Manufacture & Construction, Handover) plus Styling

Consultants: Eleven Eleven Studio (creative production & delivery)

Construction: True Staging (contractor)

Completion: 2024

Photography: Nic Serpell Rand