Emulsion acted as Implementation Architect for Joseph’s Old Bond Street flagship, translating the concept design into a coordinated, buildable package. Working within a constrained existing shell, we developed all construction details, opened up extensively the rear area, resolved complex interfaces and coordinated specialist fabricators for the sculptural components, including the formed-metal cash desk, illuminated stair and suspended rails. Close collaboration with contractors ensured precise execution of reflective finishes and exposed structure, delivering the concept with technical accuracy throughout.

Client: Joseph

Location: Mayfair, London

Type: RetailFitout

Role: Architect

Services: RIBA Stages 2 to 7 (Concept Design, Spatial Coordination, Design Development, Technical Design, Manufacture & Construction, Handover, In Use)

Construction: N.J. Richards

Completion: 2009

Photography: Leon Chew