Renowned beauty brand Nails Inc. appointed Emulsion to devise a new retail design for their flagship “The Paint Shop” concept within the Selfridges Oxford Street Beauty Workshop, which would reflect their innovative and playful ethos.
Conceived of as a sociable studio-space for treatments and shopping, the centrepiece is the nail-bar which combines colourful solid-surface Staron tops with a framework made from utilitarian copper plumbing pipes and connectors, offset by seating from Vitra. The modular retail wall behind is a backdrop of birch plywood with an ombre paint-effect evoking applied colour enhancing natural beauty.
Photography courtesy of Nails Inc.
