THE PAINT SHOP FOR NAILS INC. AT SELFRIDGES LONDON

Renowned beauty brand Nails Inc. appointed Emulsion to devise a new retail design for their flagship “The Paint Shop” concept within the Selfridges Oxford Street Beauty Workshop, which would reflect their innovative and playful ethos.

Conceived of as a sociable studio-space for treatments and shopping, the centrepiece is the nail-bar which combines colourful solid-surface Staron tops with a framework made from utilitarian copper plumbing pipes and connectors, offset by seating from Vitra. The modular retail wall behind is a backdrop of birch plywood with an ombre paint-effect evoking applied colour enhancing natural beauty.

Photography courtesy of Nails Inc.

  

Save

Save

View All

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s