We have given the Shoreditch streetscape a Tokyo twist, by adorning the former printworks building with Japanese-inspired tokyobike signage.
The vertical banner is printed with a pattern derived from the space inside the bike-frame, and you are welcomed by a ‘noren’ door-curtain/shop sign hanging across the entrance.
The store information includes a Japanese-style map of the local geography featuring landmarks not streetnames.
The interior of the store is deliberately understated, which echoes the ethos of the tokyobike brand: no-nonsense, good design, and honest construction.
The bicycles are displayed simply against plain white walls, to show off the array of colours. Beautiful Japanese products are arranged on utilitarian workshop shelving.
The basement space is home to the tokyobike mechanic who assembles the bicycles to order – this display of meticulous craftsmanship is part of the tokyobike experience.